Organosilicon has become one of the most widely used ingredients in personal care industry, and has been providing basic quality for products for more than 50 years.            It's hard to imagine without them the range of products we have today. However, perhaps this universality and its "chemical" inci name have aroused strong repercussions among some consumers, who are worried about the performance and environmental problems caused by organosilicon, although there is no evidence for this.            Since consumers began to shift to natural ingredients, ingredients have been subject to more and more scrutiny, and there has been a growing interest in sustainability. Then, this led to a negative marketing of the ingredients in the product, and silicone has become a feature of this "pollution free" campaign.            There is an old saying: "lies spread all over the world before the truth comes out", which has never been so obvious since social media has become a major pastime for many of us. Influencers have become an important source of information for consumers and manufacturers, while small sports groups can raid certain components based on fragile evidence, but still try to generate a new "get out" trend. There are many well meaning "detective" jobs there, but few are done with proper scientific methods.            Consumers need and should have all the facts to make informed choices about the products they want to use. In a sense, this is an extension of the trend of "individuation" and "life style". Manufacturers can customize products to meet not only aesthetic needs, but also moral framework and people's life style. Without a comprehensive understanding of the ingredients, consumers who have the opportunity to increase their knowledge will not be able to make informed choices. The personal care industry has a responsibility to help change that.