安徽艾约塔硅油有限公司
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Mintel Trend ‘Sense of the Intense’ describes how intense physical and sensory experiences give life, brands and products deeper meaning. Tapping into this trend, brands can look beyond scent and bring other sensorial features to the forefront such as colour, texture and sound.
Mintel GNPD indicates that just 5% of hair care launches in APAC in the 12 months to April 2018 featured the aromatherapy claim. In fact, Mintel research indicates that over a third of Chinese consumers would be interested in trying hair care products with sophisticated notes of fragrance. Hence, there is also room for the niche hair fragrance/mist segment to expand, and stress on both hair care and moodboosting properties.
