What is puty beauty? There is no uniform definition of pure beauty. The main idea is that all ingredients in cosmetics are derived from safe raw materials, including synthetic raw materials and natural raw materials. Not all natural materials are safe, and not all synthetic materials are unsafe. The trend of pure beauty is to drive brand owners to pay more attention to safe and effective raw materials, so that they can replace known harmful or irritating raw materials.

At present, a large number of scientific research results show that the use of silicone raw materials in cosmetic formulations is safe. Not only is it safe, silicone is a versatile, inert raw material that can effectively improve the skin and hair care effect of cosmetics, and at the same time bring an unparalleled sensory experience to users, so silicone has become a very valuable cosmetic formula. raw material.

Not only is it used in basic cosmetics, but silicones are also widely used in care products for sensitive skin, baby skin, medical beauty, etc. due to its mild and non-irritating properties. Silicone is of non-animal origin and can be tested for its safety using animal-free tests. Therefore, it is a cruelty-free raw material recognized and accepted by vegetarians. . Consumers no longer only focus on natural organic products without additives, but also pursue products that conform to the concepts of "veganism" and "zero cruelty". "Beautiful and cruelty-free" is an increasingly recognized life attitude.