Trends from the food industry
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Trends from the food industry have been having a big influence on trends in the personal care industry, and the hair care sector is no exception, with a great deal of interest in the use of heavily publicised superfood ingredients in particular. These can be used to improve scalp as well as hair health and convey a strong sense of wellbeing.
In addition, there is abundant scope for brands to introduce more creative concepts that feature fragrance, colour and texture as well as providing a more convenient format for consumers, who now expect their products to take into account their timestarved, highly stressed way of life. Seasonal formulations again present an opportunity to create products that precisely fit the needs of the consumer and their hair
