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With the outbreak of the epidemic, the agricultural industry chain will usher in profound changes. What is the status quo of agricultural product brands? How to combine brand building and channel sinking? How to quickly start "short video IP targeted at sales"?
Agricultural University of China specially held the social marketing public welfare live broadcast activity and invited Liu Dengfeng, founder of agricultural products collection, to solve the above problems for everyone one by one, to help farmers to "break through" in the "big test" of the epidemic situation and explore new opportunities for agricultural products brands.
Course Details
Keynote speaker introduction: Liu Dengfeng, founder of agricultural products collection, lecturer of agricultural brand, initiator of agriculture, rural areas and farmers investment fair, is committed to building and disseminating brand value for agricultural and special products in the field of agriculture, and creating welfare for consumers and product end in the mode of combining content with products.
Highlights of the course: analysis of the current situation of agricultural products brand;
The decisive role of supply chain;
Fresh food purchasing expert industry view;
Operation method of channel platform;
Short video IP targeted at sales.
Live broadcast time: 14:00, April 14, 2020.
Live broadcast mode: wechat group live broadcast.
Participation method: scan the QR code at the bottom of the poster and add "Nongda" wechat to participate.
Curriculum consultation
Nongda University / 17610718295
More activities of China farmers' university can be added to WeChat, and the official account of the dream of agriculture.