On April 22, the city held the first Qingyun lecture hall in 2020, and invited Tieding, director of brand Committee of National Agricultural Market Research Center of Agricultural University of China, to give special guidance. Liu Yanfang, deputy secretary of the municipal Party committee, presided over the report meeting, and Ren Haiyan, Wang Fenggui, Liu Ziqing and other municipal leaders, as well as all members of the working group of the Provincial Academy of Agricultural Sciences sent by the province to take part in the "four advancement" campaign.
In this lecture, the working group of the Provincial Academy of Agricultural Sciences, based on the needs of the city's brand construction, specially invited Professor Tieding to give special guidance on "brand planning and operation" to guide the city's agricultural brand planning and operation. Professor Tieding has rich practical experience in brand planning and operation in China's agricultural field. He is the only expert with practical experience in agricultural brand construction in five administrative regions, namely, province, city, county, town and village. He is also called the three Godfathers of China's brand construction together with ye Maozhong and Lu Changquan. At the report meeting, the guidance report he made was clear-cut, broad-minded, very forward-looking and targeted, which has an important guiding significance for further strengthening the planning and operation of agricultural brands in our city.
Liu Yanfang pointed out that all relevant departments at all levels should thoroughly study, understand, fully digest and absorb, apply the new theories and knowledge learned to the work practice, actively explore new ideas and methods of work, further improve the level of brand planning and operation ability of our city, and explore the Anqiu path for the revitalization of villages and villages.
Reporter: Niu Haiqing, Xu Maosheng
Editor: Wang Junmei